Product Manager · Munich, DE

Naiara
Wanderley

Turning client conversations into product decisions that matter — at the intersection of AI personalisation, data, and human behaviour.

View Experience Get in Touch
7+
Years across product, data & client roles
AI
Personalisation focus at Sportradar Vaix
🚴🏻‍♀️
Into cycling — especially climbs, even when I question my life choices halfway up
🏃🏻‍♀️
Running = my daily planning time. Best ideas happen on the road
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01

About Me

I build products by listening first — to clients, to data, and to the teams around me.

I'm a product manager with roots in data analytics and a strong background in B2B SaaS. My work sits at the crossroads of client discovery, cross-functional delivery, and strategic roadmap thinking.

At Sportradar's Vaix team I focus on AI-powered personalisation features for sportsbook operators worldwide. I've taken features from discovery to delivery — interviewing clients to surface real pain points, translating them into clear requirements, and working closely with engineering to ship things that matter.

Before moving fully into product, I spent years in data analysis and business intelligence — which means I'm comfortable with numbers, comfortable with ambiguity, and very comfortable asking "why?".

Client DiscoveryAI PersonalisationB2B SaaSRoadmap PlanningData-DriveniGaming
02

Experience

Jan 2025
Present
Product Account Manager Current
Sportradar – Vaix Team · AI Personalisation
  • Own the product relationship with sportsbook clients — primary point of contact for strategy, feature adoption, and roadmap input.
  • Led discovery and delivery of two high-impact betting features: a parlay hub to grow multi-leg bet engagement, and a personalised experience for player props — one of the fastest-growing bet categories globally.
  • Co-ideating and leading the development of a new product with engineering — currently in progress — designed to open a new product category and enable real-time notification capabilities.
  • Conduct structured client interviews to surface unmet needs and translate insights into prioritised opportunities for the product team.
Jul 2023
Dec 2024
Product Integration & Delivery Supervisor
Sportradar – iGaming Tribe · Bremen, Germany
  • Managed complex integrations with Tier 1 clients, bridging client stakeholders and internal engineering, product, and support teams.
  • Led process improvements that increased delivery efficiency and reduced time-to-go-live.
  • Contributed to roadmap and strategic planning, ensuring integration realities informed product decisions.
Jun 2022
Jun 2023
Customer Care Specialist
Sportradar · Gera, Germany
  • Awarded top performer of the quarter in 2022 for consistently fast, high-quality client responses.
  • Translated client needs into product requirements, contributing directly to API improvements and feature development.
Feb 2020
Jan 2021
Business Intelligence Analyst
Netza · São Paulo, Brazil
  • Analysed subscription funnel — proposed changes that increased subscriptions by 15%.
  • Reduced customer support backlog by 20% through knowledge-sharing and documentation.
Oct 2019
Dec 2019
Data Analyst
Vitrio · São Paulo, Brazil
  • Partnered with the marketing team to analyse performance across channels using Google Analytics, contributing to 100% conversion goal achievement in 11 of 14 products.
Feb 2019
Oct 2019
Business Intelligence Intern
Edelman · São Paulo, Brazil
  • Performed audience and content analysis for a major client using social listening tools — insights informed a new marketing campaign that improved brand engagement.
Jul 2013
Jun 2017
Civil Engineering Assistant
Marques · São Paulo, Brazil
  • Coordinated cross-functional teams and stakeholder communication across multiple concurrent projects, overseeing delivery from kickoff through handover.
03

More Than a Toolbox

Yes, I know
the tools.
That's the easy part.

The harder part — and the part I genuinely love — is knowing which problem to solve, who to talk to, and how to bring a team along for the ride. Tools are means. Curiosity, judgment, and the ability to hold ambiguity without panicking — that's the actual job.

The real skill set
Curiosity
before
frameworks.
I've never solved a problem by picking the right tool first. I've solved them by asking better questions.
DiscoveryPrioritisationStakeholder alignmentRoadmappingRequirements
Product & delivery
Day-to-day tools
JiraConfluenceFigma (basics)MiroNotion
Data
Analytics
SQL
Power BI
Google Analytics
Data Studio
Also used
More tools
ExcelG-Suite
How I work
Cross-functional
Eng teamsSalesDesignMarketing
The stuff that doesn't fit in a list
What I actually bring
✦ Reading the room ✦ Asking the uncomfortable question ✦ Getting people genuinely excited ✦ Finding the real problem ✦ Bridging technical & human ✦ Ownership — it matters to me ✦ Thinking in big picture, always ✦ Diving in, getting lost, finding the way out ✦ Straight talk, no jargon
Languages
Communication
🇧🇷 Portuguese — native🇬🇧 English — fluent
04

How I Work

I enjoy working with people and understanding their challenges from their perspective. I ask questions, explore a bit deeper, and try to connect the dots. This usually helps me find opportunities that are not obvious at first.
01 Start with a conversation — find the real opportunity behind the ask
02 Cross-functional trust is the real product
03 Ship, learn, iterate — in that order
04 Clarity beats cleverness every time
05 The best ideas come from listening, not presenting
05

Let's Connect

Open to new
conversations.

Whether you're building a product team, looking for a PM who gets close to clients, or just want to exchange ideas — I'd love to hear from you.

Email
naiawanderley@gmail.com
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LinkedIn
naiarawjacoboski
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Location
Munich, Germany
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Languages
Portuguese · English
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